Digital Marketing Specialist 36-Week Roadmap
A structured 9-month journey that takes you from marketing rookie to confident digital marketing specialist. You'll start by nailing the fundamentals, then deep-dive into the core channels (content, SEO, social, paid ads, email), wrap it all up with analytics, CRO, and a portfolio-ready capstone project.
Journey Overview
Marketing Fundamentals & Digital Landscape
- Core Marketing Concepts (4 Ps, funnels, buyer personas)
- Digital Channel Overview & Trends
3 weeks
Content Marketing & Copywriting Basics
- Content Strategy & Ideation
- Copywriting Essentials & Storytelling
- Content Distribution & Repurposing
4 weeks
SEO Foundations
- Keyword Research & Search Intent
- On-Page & Technical SEO
- Off-Page SEO & Link Building
- + 1 more steps
5 weeks
Social Media Marketing
- Platform Selection & Audience Research
- Organic Content & Community Management
- Social Media Advertising Basics
4 weeks
Paid Advertising (PPC)
- Search Ads & Google Ads Fundamentals
- Display & Video Advertising
- Ad Copywriting & Creative Testing
5 weeks
Email Marketing & Automation
- Building & Segmenting Lists
- Writing Effective Email Campaigns
- Automation & Drip Workflows
3 weeks
Web Analytics & Data-Driven Marketing
- Google Analytics 4 (GA4) Fundamentals
- Dashboards & Data Visualization
- Attribution & ROI Measurement
4 weeks
Conversion Rate Optimization & Landing Pages
- Landing Page UX & Persuasive Design
- A/B & Multivariate Testing
- CRO Tools & Heatmaps
4 weeks
Digital Marketing Strategy & Capstone Project
- Integrated Channel Planning
- Budgeting & KPI Dashboards
- Capstone: Plan & Launch a Multi-Channel Campaign
4 weeks